Gucci Bloom

 The new ad campaign for Gucci Bloom, the brand's first ever women's scent of the label, is finally out and the result is something completely gorgeous.

The campaign has actress Dakota Johnson, model Hari Nef and photographer Petra Collins as the faces of the delicious new ads, and everything is absolutely gorgeous. Photographed by Glen Luchford, the bizarre trio pose in what it seems a modern day version of the 'Secret Garden' while they dress ethereal floral dresses from the exquisite Gucci collection and wander around without a care in the world in the perfume's ad. And if that wasn't beautiful enough for our eyes, they turned Times' Square, with the help of Harper's Bazaar and the presence of and the company of Gucci's designer behind the brand, Alessando Michele, into their own special secret garden to promote it, and what we can see in the video is really a blossoming experience. Not only the photos and the ads are gorgeous enough but the whole setting in the middle of a big city like New York is something beyond dreamy.

Watch the ad campaing vid and the Times' Square "garden" in the two vids below and some more pics after the cut. It's really something more than pretty.

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